Building a brand

Here’s the question…

What’s your brand worth?  Do you have one?

Here’s the answer…

If you have one, is it working? If you haven’t, you should.

Think of your brand as being your reputation. Now ask the same questions.

Building brand is all about relationship, it’s about having customers who so value you that cost no longer drives their decision to buy, who grow your company for you because they believe in what you stand for.